Raisingthe standardof excellence.
One platform. Multiple industries. A tide that lifts every destination it reaches.
Explore the programSurf City · El Salvador · 13.49° N, 89.38° W
First generation · Gastronomy · 2026
The Upscaling Program identifies industries with strategic potential in a destination, brings together the most recognised professionals of that industry, and puts them to work with local talent: exchange, exposure, mentorship and collaboration. The result is a local team with a wider vision, better tools and a direct line to the people who set the standard.
It is about putting the best to work together.
- Local
Local Talent
Professionals and establishments of the destination.
- Global
Global Talent
International references selected for their track record, vision and capacity to create exchange.
- Team
The Upscaling Team
Curation, direction and articulation of the program.
Two currents. One team.
Surf City,El Salvador.
- Sector
- Gastronomy
- Destination
- Surf City, El Salvador
- UpScaled Team
- First generation of selected professionals and establishments
An industry capable of transforming the identity, the economy and the experience of a destination. The first edition gathers chefs, restaurants and strategic actors around one goal: to raise the destination's standard of excellence through direct access to first-class international talent.
It works as the founding model of the program: an experience designed to show how access to international references accelerates the evolution of a local industry, inside a wider strategy to strengthen the destination's tourism and gastronomy.
Where the programis happening.
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Surf City · El Salvador · 2026
Next destination · 2027To be revealed
One platform. Multiple industries.
The platform identifies where a real opportunity to raise the standard exists, and builds the right team to do it.
A new destination.A new industry.A new UpScaled Team.
Every generation keeps the DNA of The Upscaling Program and adapts to the identity, the needs and the opportunities of each destination.
Audentes fortuna iuvat
Fortune favours the bold.
A platform for destinations ready to move forward.